When is it a good time to make an investment in your future?

So, I have made an appointment to meet with Bryan and Nikole on Sunday evening.  Thankfully they aren’t picky eaters like my husband since I am cooking dinner for them.  I hope they like food with some spice in it!  I have been deprived of onions and garlic for the longest time (my husband hates even the smell of them) and I can’t wait to cook something with those ingredients in it.  Anyway, they live in our Ashford Park neighborhood which we just closed out a couple of months ago.  They just might be the youngest buyers we have ever had.  Both of them were under 21 when they went on contract in April of this year.  The burning question that makes them interesting as buyers to me is “when is it a good time to make an investment in your future?”  These two are waaaaayyyy ahead of the curve.  I told them this as they sat in my sales office.  I thought of myself and wondered how my life would be different today if I had bought a home earlier in my life.  I often meet people who have ridiculously low mortgage payments or have paid off their homes because they bought 15 years ago.  Since I am well over 15 years older than them, that secure home owner could be me…if I had just bought a home when I was their age.  So, I guess even though it is never too late to become a home owner, the reverse is also true:  It is never too early to become a home owner.

My Quest

Home Owner in Lasater Ranch

What makes an Antares Home Owner tick?  What makes them choose us?  As a company, we spend countless hours trying to figure out how to get better responses on our customer surveys, analyzing data, and attending meetings about this subject.  This is the question that keeps a salesperson up at night.  We ask ourselves, why this person did, or did not buy our home.  In the homebuilding industry the buyer is the celebrity, the hero.  They are the person we most want to know about.  A new home salesperson would jump at a tabloid that featured gossip and interesting info on all of our buyers as well as those that got away!  So, why not create that?  I am starting a quest to find out as much as I can about our buyers.  I am going to visit with them in their native habitat and study them.  I will have them fill out one of those little questionnaires that you see in the celebrity profiles of your favorite magazine and take pictures and dish it up!